Imagine slipping into cycling shoes designed exclusively for your feet and style. Our bespoke Genius service transforms your ideas into reality - from personalized aesthetics to anatomical perfection. Every pair is a one-of-a-kind masterpiece crafted by our Spanish artisans.
Your Customization Journey:
🎨 Unlimited Design Freedom
Choose every color combination
Add names, numbers, or team logos
Select stitching and accent details
Create truly unique graphics
🦶 Perfect Anatomical Fit
3D foot scanning for custom last shaping
Personalized arch support options
Tailored toe box and heel cup dimensions
Choose between dual BOA or rotary closures
⚡ Pro Performance Guaranteed ✔ SHD Bio Carbon Sole - Eco-friendly tree-resin composite ✔ CARBIN Internal Frame - 360° anatomical support ✔ Silver-Ion TECNOLITE Lining - Naturally odor-free ✔ AIR SOLE STREAM® Ventilation - Laser-cut airflow channels
The Creation Process:
Design Consultation (virtual or in-person)
Precision Foot Measurement
Handcrafting in our La Rioja workshop
6-8 Week Delivery of your masterpiece
Why Cyclists Invest in Genius: → Eliminate all foot discomfort → Maximize power transfer efficiency → Own footwear nobody else has → Support sustainable craftsmanship
Limited Capacity Alert! Only 20 custom slots available monthly.
✅ Sole: SHD Bio Carbon (plant-based) ✅ Upper: Premium Italian microfiber (30+ color options) ✅ Closure: Dual BOA® Fit System or Rotary dials ✅ Weight: From 240g (size 42) ✅ Made in: Spain (La Rioja)
"My custom Genius shoes fixed years of foot pain. Worth every euro for the perfect fit." - Pro rider Clara V.
